Everyone in marketing or advertising talks about customer data. Everyone knows it’s important. That said, not everyone knows how to actually get it or use it! There’s a lot more to customer data than just reviewing your CRM or your website analytics. Apart from the challenging tasks of collecting and analyzing all that data, the …
Digital Marketing Crash Course: Making the Most of Your First-Party Data Read More »
Our CEO, Michael Kalman, will demystify Programmatic Advertising for Marketers at an AMA Fairfield County Chapter event on March 9, 2017!
I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – …
Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites Read More »