We look forward to creating value together finding
A Better Way to plan and buy guaranteed and programmatic digital media ad inventory.
- Do you have access to a trusted end-to-end media buying managed service platform?
- Are your media partners sharing all relevant media and marketing data including a complete breakdown of your digital media, data, and tech costs and campaign performance attributes?
- Are you getting best value for your media investment including best price and best execution?
- How well do you understand your actual as well as target media audiences?
- Do you know what ran where and when?
- Do you understand the underlying cost drivers and attribution performance and effectiveness of each of your campaigns?
- Can you access results and budget absorption while the campaign is in-market and subsequently?
- Are you satisfied with how your digital media planning and buying process is working for you currently?
MediaCrossing believes digital media agency planning and buying costs too much and provides insufficient attention to explicit campaign performance. Get the Value you deserve.
- Pay the right price for digital ad impressions based upon MediaCrossing’s Mx DatalyticsTMreal-time and historical assessment of available inventory, ad inventory bidding and realized price behavior, and in-market campaign performance
- Campaigns should deliver the right message in the right channel with maximum reach and frequency to the right audience. The goal of effective media planning is exposing your ad at the most efficient cost to the people who have the highest propensity to purchase your products. Audience gives you better targeting and a depth of user understanding with less waste than any other media buying method we know.
- Reach only the people you want that drive your business
- Identify other interests that correlate with your targeting
- Follow the user across multiple domains and channels
- Limit the need for your own staff headcount by requiring your media trading desk to more efficiently deliver and evaluate digital campaigns
MediaCrossing seeks to meet your unmet needs and media planning and buying Goals, including:
- Ability to execute impactful and effective performance-based digital media campaigns
- Capability to achieve better, more comprehensive digital media value
- Intelligence for better and more focused audience-level execution
- Desire for greater agency transparency and customized reporting
- Need to reduce or eliminate overhead expenses (headcount, technology, accounting/billing, etc.)
- Find it essential to work with a digital channel partner with a sense of urgency that offers a professionally managed platform designed to deliver superior digital media planning and buying performance
MediaCrossing Inc. bridges digital media buyers and sellers seeking to serve as your preferred independent digital media trading partner. MediaCrossing provides digital marketers with A Better Way to target and reach the precise audience to drive brands and business.
Borne of our Madison Avenue and Wall Street training and experience, the MediaCrossing team works collaboratively to achieve gains in market efficiency and campaign effectiveness while reducing risk.
Our managed platform reduces and in some cases eliminates headcount and tech costs to deliver best of breed digital media campaigns.
Initial tradable digital media ad inventory: programmatic (RTB and guaranteed) Display, Video, Mobile, Social. Initial publisher ad inventory: Top 200+ web publishers by media channel, category traffic and quality rank.
Audience attributes available: Life stage, behavioral, demographic, psychographic, geo, attitudinal, intention, credit, relational, contextual, and purchase history.
With MediaCrossing Execution Can Be Improved
- With a better approach, you can ensure better campaign performance with more control
- Create comparative advantage in media selection and cost at scale with better buying
- Receive necessary actionable customer insight and data more cost effectively with MediaCrossing Mx DatalyticsTM
- The MediaCrossing team offers specific audience-based trading desk execution skills, experience and focus.
- When comfortable to do so, share with MediaCrossing your digital media plan or strategy, guidelines (if any), budget and campaign Key Performance Indicators for initial pilot campaign.
- MediaCrossing will provide a detailed business proposal including pro-forma audience segmentation, data management process, and high-level media buying and execution plan.