We look forward to creating value together finding
A Better Way to leverage and to better monetize unsold digital media ad inventory.
- Is your digital inventory sold out?
- Do you feel like you’ve monetized to the extent possible?
- Are you happy with your current realized eCPM and Sell-thru?
- Do you have sufficient control/visibility over your programmatic inventory, 1st party data, and 3rd party channel partners?
- Do you feel disadvantaged relative to Buyers relative to data, analytics and tech resource access?
- How well do you understand your audiences and their value to Buyers?
- Do you have limited sales resources/channel partner options?
- Are you being pressed to achieve better, more comprehensive digital media value?
- Are you leaving money on the table?
MediaCrossing’s Publisher Offering
- MediaCrossing and Publishers agree on select list of audience segments all parties determine are most opportune
- Parties define business terms of agreement (e.g., price vs rev share, marketability, audience data availability, exclusions)
- Publishers shares with MediaCrossing user cookie match to store
- MediaCrossing begins Proof-of-Concept testing process
- Partners take broader meeting to evaluate needs and capabilities
Benefits for Publishers
1. Publishers retain focus on their core businesses
2. Publishers gain important new programmatic digital media monetization partner
We look forward to creating value together finding A Better Way to leverage and to better monetize unsold digital media ad inventory