Programmatic advertising has revolutionized the way businesses engage audiences online. The infusion of data into digital advertising means that brands can reach and build relationships with the potential customers who fit their ideal profile.
Many well-known brands are successful with programmatic advertising at the national level – and that’s all they need. If you’re a laundry detergent brand, your goal may to reach women of a certain age. If you’re a brand of razors, you’re probably trying to reach men. But what if you’re an automotive brand? You’ll need to raise awareness nationally, but then drive shoppers into local dealerships. Same for retail brands. Same for entertainment franchises and concert promoters.
That need to drive engagement and sales at the local level can be sticky for many brands. A national bank or healthcare institution may have businesses in every county across the United Sates of America. Building campaigns that entice people to come to those local outlets can be a lot of work.
That’s where MediaCrossing comes in. We’re experts at executing campaigns that activate local audiences and get them to take action. And we can do that at scale, across the country.
On any given day, we’re running literally hundreds of campaigns at a time for a single brand. Each campaign features locally-flavored creative that targets hand-raisers, persuading them to take that next step and make a purchase. This is our sweet spot: we’ve got a trifecta of leading edge technology, high quality data, and super-smart staff that makes us better at hyper-local than other agencies and platforms.
We give brands that one-two punch – national awareness combined with local engagement – that results in actual sales.
It’s what we really excel at, and we’ve got the results to prove it.