The rules of the game for digital ad buying in display, social, mobile and video are rapidly changing. And that’s good news for marketers that are eager to maximize the value of their limited advertising dollars.
This Deep Dive analyst report from Gleanster Research explains how programmatic media buying is automating what was previously an inefficient and ineffective process. It explores the unique trends, technologies and practices that are making programmatic a reality, with a focus on the benefits that an independent media trader delivers to both advertisers and publishers.
Download the report to learn:
- Why large marketers are allocating an ever-growing percentage of their digital ad budgets to programmatic media buying.
- Why some marketers have set up or outsourced their own trading desks to firms like MediaCrossing rather than rely on larger agencies exclusively.
- How marketers can achieve the lowest average unit cost possible and also secure the most relevant impressions possible, based on their target audience, by partnering with an independent media trader.
Download the report now FREE to access your roadmap for success in programmatic media buying.