When it comes to digital advertising, marketers need to know they’re getting the most bang for their buck. That means minimizing marketing waste and maximizing ROI across display, mobile, social and video media channels. Both the cost of ad impressions and the placement of those impressions need to be optimized for best results. Only then can marketers rest assured that they’re reaching their target audiences in the most precise and least expensive way possible.
The good news is that achieving this goal is now a reality, thanks to the introduction of programmatic media buying. Marketers participating in programmatic through independent media traders, like MediaCrossing, are realizing unprecedented cost savings on a CPM basis (upwards of 60%, in many cases) while improving both ad targeting and response rates. To help explain the basics of programmatic media buying and share perspective on the emerging trends and breakthrough innovations that are disrupting the world of digital advertising, MediaCrossing presented a complimentary and interactive webinar, which you can enjoy in its full transcript here.
Jeff Zabin, Research Director at Gleanster, explained the basics of programmatic media buying and shared his perspective on the emerging trends and breakthrough innovations that are rapidly changing the game of digital advertising. Jeff discussed how programmatic benefits not only marketers, but also publishers and agencies. He also shared Gleanster’s latest research on best practices in digital ad buying, based on the experiences of major consumer brands and other companies.
The complimentary webinar transcript is for marketers who want to understand how to minimize marketing waste and maximize ROI using programmatic digital media across display, video, social and mobile.