Programmatic media selling and buying is revolutionizing the publishing industry. In fact, according to eMarketer, real time bidding (RTB) spend on premium Publisher inventory is expected to double between 2014 and 2017, moving from $4.6B to just over $9B. Marketers are clamoring for Publishers with data-rich, targetable audiences, but, liquidating unsold inventory at the highest value possible remains a challenge. To manage yield and stay relevant in the fastest growing Internet advertising sector, programmatic, Publishers must do more than protect legacy revenue streams. What role should Publishers play in the future of programmatic media? How can Publishers maximize revenue by taking an offensive (rather than defensive) position in the rapidly evolving digital display ecosystem? Join Gleanster Principal Analyst Ian Michiels and William A. “Bill” Lederer, Chairman and CEO of MediaCrossing for a comprehensive view of programmatic digital media monetization – designed expressly for Publishers.
Download the report to learn:
- The basics of programmatic media buying in the context of Publishers
- How programmatic benefits not only publishers, but also marketers and agencies
- The latest research on best practices in digital ad selling based on the experiences of major consumer brands
- How some of the world’s largest and most preeminent companies and publishers are migrating from traditional and direct selling to programmatic media
Download the report now FREE to access your roadmap for success in programmatic media buying.