LeadsCon Las Vegas
Mar. 25 & 26, 2014 • The Mirage Hotel & Casino • Las Vegas, NV
LeadsCon is the definitive conference for vertical media and direct response marketing. Founded in 2007, LeadsCon showcases the best people and companies in vertical media and direct-response marketing. 5000+ people rely each year on LeadsCon for unparalleled insights and access to marketing leaders.
Session Name: The Lead Gen Technology Ecosystem, Part 2: Must-Have Tools
Session Date and Time: 3/25/2014 • 3:40 PM – 4:20 PM
Room: Grand Ballroom G
Session Description: When you’re evaluating technology to grow your business, it’s important to have a blueprint for piecing all the elements together. In this continuation to Part 1 of the lead gen technology ecosystem discussion, we’ll review key components that no performance marketer should be without. From tracking and management software that helps ensure your leads are sales-ready to measurement tools that assess the performance and ROI of your marketing efforts to lead verification solutions that ensure the integrity of your leads so you can confidently connect with the best prospects and gain insight into rejected leads. Our panel of experts will walk through best practices when integrating these components and share insights into real-world applications