Over 100 years ago foreshadowing the challenges of so many marketers, merchant John Wanamaker proclaimed, “I am wasting half my advertising spending, I wish I knew which half.”
Fortunately in the 21st Century, we know how much and where the waste in media spending is occurring. But, why should the cost to know and do something about this waste in a timely way be so high that marketers achieve so little incremental benefit? Similarly, why do publishers receive less than half of marketers’ spend for delivering these precious engaged audiences while non-risk bearing intermediaries capture such a large share?
MediaCrossing believes it is not sufficient to know where media investment and media revenue is being wasted. As an emerging leader in digital media trading, MediaCrossing is absolutely committed to delivering Value to media buyers and sellers. We deliver Value for our business partners through a relentless focus on execution, efficiency, and by being easy to do business with.
At all times, we will treat all our stakeholders as we wish to be treated: transparently and with total honesty.