Empowering Marketers and Publishers to Reach Youth Market Digitally
Stamford, CT – (Marketwired – Mar 18, 2014) – MediaCrossing, the independent digital media trading firm that is reinventing media buying and selling, today announced a partnership with ASL Marketing, the definitive database for the youth market. The partnership creates a unique, powerful tool that enables marketers to build seamless, multi-channel campaigns that target the multi-billion dollar, hard-to-capture youth market.
“This is a benchmark partnership for both of our industries,” said MediaCrossing Chairman and CEO Bill Lederer. “We are bridging two markets, combining the deep insights of direct marketing with the speed and efficiency of programmatic digital media trading to provide meaningful value to marketers, agencies and publishers.”
Working with MediaCrossing, ASL Marketing developed a system that links offline and online data. This innovative process produces an accurate, data-driven master file that combines the reliability of offline data with the power of online targeting. The result is a brand new tool for marketers, agencies and publishers to reach specific youth audiences and their parents, gain dynamic insights into existing audiences and execute multi-channel ad campaigns in Display, Video, Social and Mobile with other media channels in development.
“MediaCrossing’s MX™ platform is the perfect programmatic fit for our database of over 175 million young adult consumers and their parents,” said Andy Belth, President of ASL Marketing. “We are excited to integrate our advertising solutions and deliver new value to our clients with trusted industry veterans we have known for many years.”
About ASL Marketing
For over 40 years, ASL Marketing has been the leading provider of student marketing data, with particular focus on the highly desirable 13-34 year old market. It provides clients with extensive and unparalleled expertise in data content, aggregation and analytics on the youth, young adult and student demographics. With an active database of over 175 million high school, college and young adult consumers and their parents, ASL Marketing creates custom solutions devised to meet precise client targets and goals. ASL Marketing’s clients range across all industries, including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more. Headquartered in Farmingdale, NY, ASL Marketing has offices in New York City, Chicago, and Boca Raton. For more information, please visit: www.aslmarketing.com and follow ASL Marketing on LinkedIn and Twitter.
Powered by its proprietary MX Platform™, MediaCrossing is the independent digital media trading firm reinventing media buying and selling. The company was founded to bridge buyers and sellers easily, effectively and efficiently. MediaCrossing delivers exceptional value, execution, transparency and liquidity in tradeable ad inventory for publishers, marketers and agencies. Unlike other marketplace players, MediaCrossing may take principal positions on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit of its partners. A world-class team of hands-on employee-owners leads the company with proven, successful and relevant Madison Avenue and Wall Street business, technology and marketing experience in the U.S. and EMEA. Headquartered in Stamford, CT, MediaCrossing is funded and advised by some of the world’s leading media, marketing and trading innovators, as well as Connecticut Innovations and Rialto Bridge Partners. Learn more at www.MediaCrossing.com. Follow MediaCrossing on LinkedIn and Twitter.