Jeff Zabin, Research Director of Gleanster, Bill Lederer, CEO of MediaCrossing to Share Best Practices
Stamford, CT – November 4, 2013 – MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling, today announced its complimentary webinar, How Smart Marketers Improve ROI in Digital Advertising, which will take place on Thurs, November 21 at 1:00 p.m. ET. Led by Jeff Zabin, Research Director of Gleanster, the webinar will explain the basics of programmatic media buying and share perspective on the emerging trends and breakthrough innovations that are rapidly changing the game of digital advertising. He will be joined by William A. (“Bill”) Lederer, MediaCrossing’s Chairman and CEO, former divisional CEO and C-level global digital media operating and strategy executive with Kantar, WPP’s media, marketing and data services division. The webinar is for marketers who want to understand how to minimize marketing waste and maximize ROI using programmatic digital media across display, video, social and mobile.
The webinar will provide attendees with valuable information on:
- An introduction to programmatic media buying
- The benefits of programmatic media buying for Marketers
- The role of the Independent Media Trader on behalf of the Marketer
- What every Marketer should know about audience buying
- Research driven insights on best practices in programmatic digital ad buying
- Developing key performance indicators (KPIs) to maximize the benefits of programmatic media buying
- Insight from recent programmatic digital ad campaigns
- How some of the world’s largest and most prominent companies migrate from traditional to programmatic buying
Zabin is a bestselling author, influential analyst and former technology marketing executive. He currently serves as Principal Analyst and Chief Revenue Officer of Gleanster. Until December 2009, when he committed to making his vision for Gleanster a reality, Zabin served as Vice President and Research Fellow of Aberdeen Group. He is the author of two bestselling business books, “The Seven Steps to Nirvana: Strategic Insights Into eBusiness Transformation” and “Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers.” He has written more than a hundred influential articles in trade magazines like Brandweek, Computerworld, CMO, CRM Buyer, Multichannel Merchant, Chief Marketer, Target Marketing and DIRECT, as well as dozens of popular industry reports. His research has also been published in top academic journals, including the Journal of the Academy of Marketing Science.
This MediaCrossing Webinar, “How Smart Marketers Improve ROI in Digital Advertising,” will provide marketers with the knowledge needed to drive the most value from their marketing investment, minimizing waste, and optimizing the cost of ad impressions and the placement of those impressions. This webinar will demonstrate how marketers participating in programmatic digital media planning and buying through independent media traders are realizing unprecedented cost savings (upwards of 60 percent, in some cases) while improving both ad targeting and response rates.
To register for this webinar, please go to: How Smart Marketers Improve ROI in Digital Advertising
To download the whitepaper to learn more, please visit: How Smart Marketers Reduce Waste and Improve ROI with Programmatic Media Buying – A Complimentary Report
Powered by its proprietary MX Platform™, MediaCrossing is the independent digital media trading firm reinventing media buying and selling. The company was founded to bridge buyers and sellers easily, effectively and efficiently. MediaCrossing delivers exceptional value, execution, transparency and liquidity in tradeable ad inventory for publishers, marketers and agencies. Unlike other marketplace players, MediaCrossing may take principal positions on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit of its partners. A world-class team of hands-on employee-owners leads the company with proven, successful and relevant Madison Avenue and Wall Street business, technology and marketing experience in the U.S. and EMEA. Headquartered in Stamford, CT, MediaCrossing is funded and advised by some of the world’s leading media, marketing and trading innovators, as well as Connecticut Innovations and Rialto Bridge Partners. Learn more at www.MediaCrossing.com. Follow MediaCrossing on LinkedIn and Twitter.