The MediaCrossing Mx Platform™
MediaCrossing has created and operates Mx Platform™, a comprehensive, best-in-class digital media trading and data management platform made up of three critical components: Mx Trader™, Mx Data™ and Mx Datalytics™. To enhance efficiencies, flexibility, and to produce greater competitive edge at scale, the Mx Platform™ combines a wide variety of externally resourced components integrated with a growing group of internally developed and supported initiatives. For publishers, the Mx Platform™ delivers greater efficiencies with better, more transparent reporting results that allow for the achievement of higher eCPMs and better sell-thru. For marketers and agencies working on their behalf, the Mx Platform™ is a highly cost effective, informative and more transparent way to manage and optimize the full campaign cycle.
Clients, partners and internal MediaCrossing personnel rely on our proprietary planning, bid management, business intelligence, data analytics, yield management, and optimization system, Mx Datalytics. This system, made up of internally and externally sourced components, is closely connected, as the brain is reliant upon and directs the rest of the body, our Mx Trader™ and Mx Data™.
The Mx Trader™ is our primary trading platform across all forms of digital media. It is tightly integrated to all aspects of our workflow and that of our business and technical partners. Like the human body, the Mx Trader™ executes the instructions given to it by the brain, Mx Datalytics™. Always operating with the benefit of human oversight, Mx Trader™ is a machine-to-machine system designed and optimized for efficiency and extreme speed.
Mx Data™ houses MediaCrossing’s proprietary Data Management Platform and Reporting Suite. Mx Data™ is integrated directly and in real-time with Mx Trader™ and Mx Datalytics™.