Advertisers aim for that “Holy Grail” of digital advertising: Reaching the right audience in the right context, on the right device. Every impression is an opportunity to engage a prospective customer, but we have to reach them with exactly the right message, precisely when they are most open to receiving it.
While data-driven digital advertising offers opportunities to target like never before, it’s not a “set it and forget it” kind of practice. Every campaign requires constant analysis, primarily because there are so many variables to consider. Is this creative resonating with this audience segment? Is this call to action powerful and persuasive enough? Should we bid more for these impressions? Are we overpaying for those impression? And most importantly: Are we meeting or exceeding your established KPIs?
That’s where ad optimization comes in. MediaCrossing constantly analyzes campaigns to ensure maximum engagement among your top consumers. We’ll adjust audience targeting, shift channel tactics, recommend edits to creative and optimize your dollar to drive the best possible results for your campaign.
In fact, most of the time we spend on your campaign is in the ad optimization phase – it’s the daily fine-tuning we do to ensure your campaigns are making the greatest impact. And since digital advertising is real-time advertising, our optimization efforts pay off immediately.