Last updated: December, 2015
MediaCrossing adheres to the Self-Regulatory Program for Online Behavioral Advertising, including serving the Advertising Option icon (Ad Choices). MediaCrossing provides various services for its clients such as media planning and buying, marketing communications planning, and campaign analytics (“Services”).
The sections below describe how we collect user information in connection with various services we provide for our clients such as media planning and buying and campaign analytics (“Services”), including delivering advertisements that may appear on various websites on the Internet. For information on how we collect and use information that is collected directly on this website (as opposed to through the Services), please see the section entitled “Information We Collect Through the MediaCrossing Website.”
Information We Collect Through our Services
We do not intentionally collect personally identifiable information (“PII”) from users online through advertisements we manage on behalf of our clients. PII generally refers to identifying information such as an individual’s name, mailing address, phone number or e-mail address
Non-Personal Information Collected by our Services
We do collect non-personally identifiable information (“Non-PII”) to identify computers that we have interacted with before. We may collect Non-PII regarding your web browsing, usage or interactions with advertisements we manage on behalf of our clients. We do this to better customize the sort of advertisements you see on various websites and for other purposes such as research and analysis. Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the computer’s Internet protocol (“IP”) address, the domain name of the websites visited before and after viewing an advertisement, as well as information related to websites and web pages a user is viewing when an advertisement is shown. In the context of Non-PII, whenever we refer to ‘you’ or ‘yours,’ please remember that we may be referring to a computer and not an identifiable person since we generally do not know who is using a computer at any particular time.
Through the collection and use of Non-PII, we offer a range of Services to allow advertisers to show you the most useful and relevant online advertisements across numerous websites and to prevent excessive or repeated deliveries of the same advertisements. For example, if our analysis leads up to believe that a user is interested in surfing, then our Services may help our clients deliver interest-based online advertisements to you regarding surf boards. You can learn more about such advertising practices by visiting www.iab.net/privacymatters and www.aboutads.info.
Disclosure of Information to Third Parties
We may disclose a user’s information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person. In addition, and if permitted by applicable law, we may also disclose and provide access to a user’s information to our vendors and contractors who are performing services on our behalf. However, such vendors and contractors are not permitted to use such user information for any purpose other than providing services to us.
User Choice & Opt-out
To opt-out of interest-based advertising as provided by MediaCrossing, and various other providers, click here and follow the Web-Based Opt-Out Mechanism process.
You may also opt out using the “AppChoices” mobile application, which you can download to your mobile device from your App Store or via the Digital Advertising Alliance App Choices page here.
If you do opt-out, you may still receive advertisements provided by MediaCrossing, but they will not be interest-based ads delivered to you based on your past behavior across the Internet.
Whether or not you opt-out of interest-based advertising, we may use various technologies in order to place cookies on your computer when you view an advertisement delivered by MediaCrossing.
You may adjust your computer’s web browser settings to refuse all cookies. However, by doing so, you may not be able to use certain features on the websites you visit or take full advantage of all the website offerings and interest-based advertising. You can remove cookies by following directions provided in your Internet browser’s “help” file.
If you buy a new computer, upgrade or change web browsers or take any action which results in the deletion of this “opt out” cookie, you will need to perform this opt-out process again. In order for the opt-out to work, your browser must be set to accept third party cookies. Opting out does not necessarily delete or replace all cookies from our domain.
We may use our anonymous cookie information for advertising purposes for up to 24 months. After such 24 month period, we delete the anonymous cookie information in its raw data form, while we may retain aggregate reports generated from this information for longer periods of time for reporting purposes.
We follow generally accepted industry standards to protect against the unauthorized access to, retention of, and disclosure of information. This includes undertaking necessary physical, electronic, and management activities required to protect information integrity, access, and use. Any information that is stored on our server is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect information on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your information at all times, we cannot guarantee its absolute security.
Information We Collect Through the MediaCrossing Website
If you would like us to remove your information from our marketing e-mails or newsletters, please contact us at privacy@MediaCrossing.com. Be sure to include your name, username and clear instructions regarding any change to your PII including email address or if you would like us to unsubscribe you from our database.
We are sensitive to the issue of children’s privacy. Therefore, our website and Services are neither developed for, nor directed at, children. If you believe your child has provided us with PII, and you would like to have the information removed, please contact us at privacy@MediaCrossing.com.
Linking to Other Websites
A link from our own website to another website does not imply our endorsement of that website. We do not control the websites to which we link and assume no responsibility for their content or privacy policies. Therefore, you should carefully review the privacy policies that apply to any websites you access from our website.
Transfer of Data upon Change of Control
In the event that another company acquires all or substantially all of the assets of our business through a merger, asset purchase, or other transaction, we reserve the right to transfer all information (including any PII a user may have provided to us) that is in our possession or under our control to such acquiring party.
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