MediaCrossing is pleased to offer publishers, marketers and agencies the following services:
Sell to MediaCrossing select unsold impressions at expiration and let MediaCrossing purchase for you others’ unsold impressions in real-time by audience at expiration. In turn, MediaCrossing sells specialized audience segments to agencies, marketers and others.
Publisher sells to MediaCrossing, or MediaCrossing commits to on a forward basis guaranteed digital ad inventory ahead of delivery/expiration.
Drive selected audiences to publisher owned and operated properties at lower cost leveraging MediaCrossing inventory and digital media trading capabilities.
Expand your online prospect universe by identifying look-alikes of your best customers among more than 90% of all internet users. Through digital marketing, you quickly discover your most responsive online audience while weeding out unproductive segments. MediaCrossing audience optimization creates a refined act-alike online universe and provides the opportunity to reach them with digital advertising. MediaCrossing’s broad relationships with other publishers allow select business partners to discretely develop cost-effective audience extension campaigns outside of their owned and operated properties.
Retarget visitors to your ads, emails and website with digital display or video advertising. MediaCrossing segments your site visitors into retargetable segments of existing customers, prospects, and search-driven shoppers. While less than 2% of all visitors to any site take the desired action, these visitors represent a major opportunity to reconnect with a huge online audience pool of highly qualified prospects that already know who you are. Bring them back with retargeted personalized messages. The key is tailoring your media channel, creative content, and offer to match their behavior and characteristics.
The process of using untargeted audiences at a low CPM to identify relevant audience segments within a large pool of audiences. A prospecting methodology also can identify audience trends and conversion niches among audiences that may not have ordinarily be identified as targets.
Offline to Online Conversion
Leverage the offline attributes of prospects and customers to reach them online. MediaCrossing matches your customer house file or prospect files against a massive addressable online audience pool that exceeds 150 million unique online users. We then find these online users as they visit over 10 million websites serving them your targeted digital content. Target your digitized customer files for cross-sell, re-sell, and up-sell as well as reactivate former customers or those who have not purchased recently.
Match your offline prospect file against our addressable online audience pool, enabling you to conduct integrated cross-channel acquisition programs. Timing of digital campaigns can be coordinated with email, direct mail and other media channels to serve impressions before, during and/or after the offline campaign is deployed.
Active Yield Management
MediaCrossing provides to Publishers on a revenue sharing basis all of the above as a programmatic turnkey service.