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Why Facebook’s Measurement Faux Pas Shouldn’t Matter To You: A Media Mix Story

A Lesson on the Value of a Balanced Media Mix Facebook’s recent announcement that it had been overestimating video advertising view rates for over two years left many advertisers stunned. To add even more salt to the wound, Facebook admitted that other metrics, including page reach, were flawed as well. Industry leaders were disappointed in the social giant’s …

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Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites

I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – …

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Better Together: Why You Should Add Inbound Marketing to Your Outbound Marketing

  There’s a Reason Everyone is Talking About Content Marketing. It works. There’s a reason inbound marketing is all the rage these days, and why marketing technology is allegedly “eating” ad tech.  Inbound marketing works.So what is inbound marketing, exactly? Hubspot defines it like this:   Instead of the old outbound marketing methods of buying ads, buying …

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PRESS RELEASE: MediaCrossing Recipient of Marcum Tech Top 40 Award

Ninth Annual Event to Honor MediaCrossing as one of 40 Fastest Growing Tech Companies [Stamford, CT] (September 22, 2016) – The Connecticut Technology Council (CTC) and Marcum LLP announced MediaCrossing has made the Marcum Tech Top 40 (TT40) list of fastest growing technology companies in Connecticut.  MediaCrossing will be honored alongside 39 other TT40 companies …

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Five Powerful Reasons to Prepare for Programmatic Video Advertising

eMarketer forecasts that 59 percent of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39 percent of US digital video ad dollars will be spent that way. By 2017, however, the video portion will increase, moving closer to the broader average for programmatic activity (72 percent), …

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Digital Advertising is Experiencing Record Growth. Why Hasn’t Your Company Joined the Programmatic Revolution?

IAB and eMarketer Report Massive Spike in Digital Ad Spend In June, the Interactive Advertising Bureau (IAB) announced that U.S. digital advertising revenues set a new first quarter high at $15.9 billion. This number represents a 21 percent jump over previous record of $13.2 billion, set in Q1 of 2015. According to David Doty, EVP …

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The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

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