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MediaCrossing an Early Adopter of Lotame’s New Audience Optimizer

We’re excited to be featured – and quoted – in Lotame’s announcement of their new Audience Optimizer. Read the full release below! Lotame Releases Audience Optimizer to Supercharge Digital Campaigns Increases Performance and Reach Through Machine Learning and Data Activation NEW YORK, NY–(Marketwired – Mar 21, 2016) – Lotame, the universal cross-device data management platform …

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Why Search Still Matters in the Age of Programmatic Advertising: Balancing Audience and Intent

Search engine marketing is a staple in digital advertising today and has been for about 15 years. It’s really become the modern-day equivalent to a Yellow Pages ad – you invest in search if you want to be found. But search has fallen out of the spotlight as advertisers shift their favor to newer, sexier …

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The Five Most Common Creative Oversights in Programmatic Advertising, as Observed by a Non-Creative

While data is the fuel for great programmatic advertising, laser-focused targeting and budget optimization can only do so much. Creative plays a critically important role in attracting and engaging audiences. While we’re not design school graduates here at MediaCrossing (not all of us, anyway!), we have learned a great deal about creative best practices over …

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Press Release: MediaCrossing Launches New Look, New Website

Connecticut-based Digital Advertising Agency Committed to Turning Audiences into Assets MediaCrossing, the digital advertising team dedicated to helping agencies and advertisers earn and then own the “customer conversation” through activating data and engaging audiences, today unveiled its new logo and website. The company has updated its brand image to reinforce its core focus on “turning …

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