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Digital Advertising is Experiencing Record Growth. Why Hasn’t Your Company Joined the Programmatic Revolution?

IAB and eMarketer Report Massive Spike in Digital Ad Spend In June, the Interactive Advertising Bureau (IAB) announced that U.S. digital advertising revenues set a new first quarter high at $15.9 billion. This number represents a 21 percent jump over previous record of $13.2 billion, set in Q1 of 2015. According to David Doty, EVP …

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The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

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MediaCrossing an Early Adopter of Lotame’s New Audience Optimizer

We’re excited to be featured – and quoted – in Lotame’s announcement of their new Audience Optimizer. Read the full release below! Lotame Releases Audience Optimizer to Supercharge Digital Campaigns Increases Performance and Reach Through Machine Learning and Data Activation NEW YORK, NY–(Marketwired – Mar 21, 2016) – Lotame, the universal cross-device data management platform …

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Why Search Still Matters in the Age of Programmatic Advertising: Balancing Audience and Intent

Search engine marketing is a staple in digital advertising today and has been for about 15 years. It’s really become the modern-day equivalent to a Yellow Pages ad – you invest in search if you want to be found. But search has fallen out of the spotlight as advertisers shift their favor to newer, sexier …

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The Five Most Common Creative Oversights in Programmatic Advertising, as Observed by a Non-Creative

While data is the fuel for great programmatic advertising, laser-focused targeting and budget optimization can only do so much. Creative plays a critically important role in attracting and engaging audiences. While we’re not design school graduates here at MediaCrossing (not all of us, anyway!), we have learned a great deal about creative best practices over …

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