Powerful, Efficient Audience Targeting
MediaCrossing works with the world’s most trusted data partners to deliver accurate, safe targeting and measurement tools. That data fuels our programmatic technology platform, but more importantly, in the hands of our industry experts, it is transformed into powerful, efficient audience targeting. It’s the key to understanding exactly who your customers are – down to the shoes they wear, how to engage them, and what motivates them to take action.
Data helps us build a complete picture of your audience, whether you’re targeting working moms, wealthy men over age 50, or teens in urban areas who use iPhones. Once we’ve composed that picture – using top-quality, non-PII data – we can build a roadmap to reach and engage your customer. We’ll have a solid idea of what type of creative and call to action will resonate with them, when they’ll be most receptive, and which device they’ll prefer.
Real-time analytics supported by that high-quality data helps us see what’s resonating, so we can optimize more effectively than ever before. Then we can identify even more audiences that will respond to your offers! All that adds up to campaigns that outperform and blow benchmarks out of the water.