Last updated: January 17, 2019
MediaCrossing adheres to the Self-Regulatory Program for Online Behavioral Advertising set forth by the Digital Advertising Alliance, including serving the Advertising Option icon (Ad Choices). MediaCrossing provides various services for its clients such as media planning and buying, marketing communications planning, and campaign analytics (“Services”).
The sections below describe how user information is collected in connection with our Services, including delivering advertisements that may appear on various websites (which includes Apps and other online services). For information on how we collect and use information directly on this website (as opposed to through the Services), please see the section entitled “Information We Collect Through the MediaCrossing Website.”
The categories of personal information we may collect include:
- Identity Data, which includes cookies or other similar identifiers
- Contact Data, which includes address, email address and telephone numbers
INFORMATION COLLECTED THROUGH OUR SERVICES
Personal Information Collected by our Services
We do not intentionally collect personal information (“Personal Information”) from users online through advertisements we manage on behalf of our clients. Personal Information generally refers to identifying information such as an individual’s name, mailing address, phone number or e-mail address
Non-Personal Information Collected by our Services
The third party service providers that we engage to deliver advertisements to you on behalf of our clients through other websites (our “Ad Providers”) do collect non-personal information (“Non-PII”) to identify the devices you use (such as different computers, mobile devices and the browsers and Apps on such devices) and non-personal information about you such as your interests and demographics. Non-PII is not intended to identify you personally by name, email address or similar information. Ad Providers may collect Non-PII regarding your web browsing, usage or interactions with advertisements we manage on behalf of our clients. We do this to better customize the sort of advertisements you see on various websites and for other purposes such as research and analysis. Non-PII may include information such as the type of Internet browser used by an online user, the type of device operating system used, the device’s Internet protocol (“IP”) address, the domain name of the websites visited before and after viewing an advertisement, as well as information related to websites and web pages a user is viewing when an advertisement is shown. In the context of Non-PII, whenever we refer to ‘you’ or ‘yours,’ please remember that we may be referring to a device and not an identifiable person since we generally do not know who is using a device at any particular time.
Through the collection and use of Non-PII, we offer a range of Services to allow advertisers to show you the most useful and relevant online advertisements across numerous websites and to prevent excessive or repeated deliveries of the same advertisements. For example, if our analysis leads us to believe that a user is interested in surfing, then our Services may help our clients deliver interest-based online advertisements to you regarding surf boards. You can learn more about such advertising practices by visiting https://youradchoices.com.
Disclosure of Information to Third Parties
We may disclose a user’s information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person. In addition, we may also disclose and provide access to a user’s information to our vendors and contractors who are performing services on our behalf. However, such vendors and contractors are not permitted to use such user information for any purpose other than providing services to us.
User Choice & Opt-out
You have options over how your Non-PII is collected and used for advertising purposes. We comply with the Self-Regulatory Program for Online Behavioral Advertising set forth by the Digital Advertising Alliance.
To opt-out of interest-based advertising as provided by MediaCrossing or Ad Providers, visit http://optout.aboutads.info/.
You may also opt out of certain ads provided in Apps using the “AppChoices” mobile application, which you can download to your mobile device from your App Store.
If you do opt-out, you may still receive advertisements provided by MediaCrossing and Ad Providers, but they will not be interest-based ads delivered to you based on your past behavior across the Internet.
Whether or not you opt-out of interest-based advertising, MediaCrossing and Ad Providers may use various technologies in order to place cookies on your device when you view an advertisement for purposes such as measuring the number of ads delivered or their effectiveness.
You may adjust your device’s web browser settings to refuse all cookies. However, by doing so, you may not be able to use certain features on the websites you visit or take full advantage of all the website offerings and interest-based advertising. You can remove cookies by following directions provided in your Internet browser’s “help” file.
Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings (such as “Limit Ad Tracking” on iOS devices).
If you buy a new device, upgrade or change web browsers or take any action which results in the deletion of this “opt out” cookie, you will need to perform this opt-out process again. In order for the opt-out to work, your browser must be set to accept third party cookies. Opting out does not necessarily delete or replace all cookies from our domain.
We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers.
INFORMATION WE COLLECT THROUGH THE MEDIACROSSING WEBSITE
Opt-out from MediaCrossing Marketing
If you would like us to remove your information from our marketing e-mails or newsletters, please contact us at privacy@MediaCrossing.com. Be sure to include your name, username and clear instructions regarding any change to your Personal Information including email address or if you would like us to unsubscribe you from our database.
GENERAL POLICIES FOR OUR SERVICE AND OUR WEBSITE
We may use our anonymous cookie information for advertising purposes for up to 24 months. After such 24 month period, we delete the anonymous cookie information in its raw data form, while we may retain aggregate reports generated from this information for longer periods of time for reporting purposes.
We follow generally accepted industry standards to protect against the unauthorized access to, retention of, and disclosure of information. This includes undertaking necessary physical, electronic, and management activities required to protect information integrity, access, and use. Any information that is stored on our server is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect information on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your information at all times, we cannot guarantee its absolute security.
We have no intention of collecting Personal Information from children under the age of 13. Our Services and our website are not directed to children under 13. When we become aware that Personal Information from a child under 13 has been collected without such child’s parent or guardian’s consent, we will use all reasonable efforts to delete such information from our database. If you believe your child has provided us with Personal Information, and you would like to have the information removed, please contact us at privacy@MediaCrossing.com.
Linking to Other Websites
A link from our own website to another website does not imply our endorsement of that website. We do not control the websites to which we link and assume no responsibility for their content or privacy policies. Therefore, you should carefully review the privacy policies that apply to any websites you access from our website.
Our website contains links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our website. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes. While we do not provide third parties with the identity of our visitors, if you have a previous relationship with a third party, such as a social media provider, which allows them to recognize you through identifying tools including cookies, that party may collect such identifying information while you are on this website.
Transfer of Data upon Change of Control
In the event that another company acquires all or substantially all of the assets of our business through a merger, asset purchase, or other transaction, we reserve the right to transfer all information (including any Personal Information a user may have provided to us) that is in our possession or under our control to such acquiring party.
EU data subject rights
If you are a situated in the EU, under the General Data Protection Regulation (“GDPR”), as a data subject, you have the following rights:
- Right to access – This right allows individuals to obtain confirmation as to whether or not Personal Information concerning him or her is being process and provide access to such Personal Information. It also allows individuals to request details of the processing of his or her Personal Information, including, without limitation, categories of recipients to whom the Personal Information have been or will be disclosed and purposes of processing.
- Right to rectify – This right allows individuals to rectify any inaccurate Personal Information about him or her.
- Right to restrict processing – This right allows individuals to block or suppress processing of Personal Information under certain circumstances.
- Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have Personal Information erased or to prevent processing in specific circumstances.
- Right of data portability – This right allows individuals to move, copy or transfer Personal Information from one place to another in a secure manner without interrupting the integrity and usability of the information.
- Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
Additionally, if we rely on consent for the processing of your Personal Information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.
To exercise your rights under the GDPR, please contact us at privacy@MediaCrossing.com. Please note that in order for you to assert these rights, we may need to verify your identity to confirm your right to access your Personal Information. This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. In order to verify your identity, we may need to gather more Personal Information from you than we currently have.
Data Storage – United States
For questions or concerns relating to privacy, we can be contacted at: privacy@MediaCrossing.com.