MXLive! Live Event Marketing Resources

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How Our Multi-City Live Events Client Achieved 7.16x Return on Ad Spend

THE CLIENT

  • Global leader in producing and presenting live events and experiences with 12 touring family shows in 75+ countries worldwide and 125+ markets in the US and Canada

THE CHALLENGE

  • ┬áDrive ticket sales for 500+ hyperlocal children’s events per year in the US and Canada
  • Build customer loyalty across client brands, cross-selling similar shows and experiences

THE RESULTS

  • MediaCrossing designed and activated mobile-first, programmatic solutions focused on leveraging data to find highly precise audiences with the highest propensity to purchase adventure and ecotourism travel packages.

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MXLive! Multi-City Case Study

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