THE CLIENT

• The client is the global leader in producing and presenting live shows, touring in 75+ countries worldwide and 125+ markets in the US and Canada. 
• With a mix of family entertainment, kids experiences and motor sports races/events, the client has an expansive brand portfolio of shows appealing to all types of live events audiences.

THE CHALLENGE

• Drive ticket sales across 20 hyperlocal motorsports events.
• Build customer loyalty among customers driving year-over-year attendance and increasing customer lifetime value.

THE RESULTS

• MediaCrossing designed and activated mobile-first, programmatic solutions focused on leveraging data to find highly precise audiences with the highest propensity to attend live motocross events.

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