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creative

Digital Advertising: How Creative Can Maximize Working Media Dollars

Even the best targeting can’t fix bad creative. Here’s how to make the best creative choices for programmatic display advertising campaigns. In digital advertising and marketing, we spend a lot of time planning and calculating. So much emphasis is put on the data. Who are we targeting? Where are we targeting them? What do we …

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The Five Most Common Creative Oversights in Programmatic Advertising, as Observed by a Non-Creative

While data is the fuel for great programmatic advertising, laser-focused targeting and budget optimization can only do so much. Creative plays a critically important role in attracting and engaging audiences. While we’re not design school graduates here at MediaCrossing (not all of us, anyway!), we have learned a great deal about creative best practices over …

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