MXLive! Live Event Marketing Resources

COVID-19 RESOURCES

Stay informed, stay ahead

digitalmedia

The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers? Read More »

Scroll to Top