COVID-19 RESOURCES Stay informed, stay ahead

COVID-19 RESOURCES

Stay informed, stay ahead

programmatic advertising

Digital Advertising: How Creative Can Maximize Working Media Dollars

Even the best targeting can’t fix bad creative. Here’s how to make the best creative choices for programmatic display advertising campaigns. In digital advertising and marketing, we spend a lot of time planning and calculating. So much emphasis is put on the data. Who are we targeting? Where are we targeting them? What do we …

Digital Advertising: How Creative Can Maximize Working Media Dollars Read More »

Digital Marketing Crash Course: Making the Most of Your First-Party Data

Everyone in marketing or advertising talks about customer data. Everyone knows it’s important. That said, not everyone knows how to actually get it or use it! There’s a lot more to customer data than just reviewing your CRM or your website analytics. Apart from the challenging tasks of collecting and analyzing all that data, the …

Digital Marketing Crash Course: Making the Most of Your First-Party Data Read More »

Five Powerful Reasons to Prepare for Programmatic Video Advertising

eMarketer forecasts that 59 percent of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39 percent of US digital video ad dollars will be spent that way. By 2017, however, the video portion will increase, moving closer to the broader average for programmatic activity (72 percent), …

Five Powerful Reasons to Prepare for Programmatic Video Advertising Read More »

The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers? Read More »

The Five Most Common Creative Oversights in Programmatic Advertising, as Observed by a Non-Creative

While data is the fuel for great programmatic advertising, laser-focused targeting and budget optimization can only do so much. Creative plays a critically important role in attracting and engaging audiences. While we’re not design school graduates here at MediaCrossing (not all of us, anyway!), we have learned a great deal about creative best practices over …

The Five Most Common Creative Oversights in Programmatic Advertising, as Observed by a Non-Creative Read More »

Scroll to Top