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Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites

I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – …

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Digital Advertising is Experiencing Record Growth. Why Hasn’t Your Company Joined the Programmatic Revolution?

IAB and eMarketer Report Massive Spike in Digital Ad Spend In June, the Interactive Advertising Bureau (IAB) announced that U.S. digital advertising revenues set a new first quarter high at $15.9 billion. This number represents a 21 percent jump over previous record of $13.2 billion, set in Q1 of 2015. According to David Doty, EVP …

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The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

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