We will help clients define, measure and optimize KPI’s across business and marketing initiatives.
Smart measurement and data fuel our go-to-market strategy. We build custom measurement plans per campaign to effectively tie media back to real business outcomes to empower clients to quantify results and get smarter about their business and advertising initiatives.
We are singularly focused on delivering meaningful outcomes.
Everything we do is about helping clients drive new and meaningful revenue across brands, products, markets and cohorts.
As we develop go-to-market strategies, we leverage and share industry, market and B2B/consumer research to identify key opportunities.
In addition to learning about your brands directly from you, we leverage industry-leading research tools to better understand customer profiles, media consumption behaviors, ad spending trends, and other important data/insights to shape our strategy.
We build customer personas tailored to each brand to acquire highly niche audiences at scale.
Coupling consumer research with our understanding of clients’ brand objectives, we develop highly specific and customized audience personas to reach individuals with the highest propensity to engage with the brand and become customers. Customer personas are then designed to identify the key demographics, interests, and preferred platforms and digital channels of these high value customers.
We implement a test and learn methodology to continuously evolve each activated persona as we gain real-time learnings. We are able to glean extremely granular insights from complex data streams to identify areas of success and improvement within our audience targeting. As a result, personas are refined to more accurately define high value customers.
From day one, our mission has been to provide small to mid-sized advertisers access to the same cutting-edge tools and technology that the largest advertisers and agency holding companies have. As such, the success of our clients’ campaigns is largely driven by our tech stack, which we are continuously working to build and enhance. We have tested all of the key adtech platforms in the industry and will continue doing so as new technologies emerge
We drive, measure and optimize customer journeys and path-to-purchase. We help clients build a one-to-one relationship with customers across multiple digital touchpoints and channels, increasing brand awareness, engagement, consideration and action.
We work closely with clients to build customized dashboards tailored to meet their data and reporting requirements.
After campaigns launch, we build each client a centralized platform that provides granular breakouts of results, including data visualizations by product, tactic/marketing channel, creative, audience, geo, time, etc. for easy-to-digest insights. Dashboards are powered by integrations with campaign activation and other key platforms for daily data refreshes.
We arm our clients with marketing intelligence so that they can make more informed business decisions.
Our approach to data, analytics and reporting is founded on our commitment to accountability and transparency. We hold ourselves accountable for every client ad dollar by helping clients implement robust tracking/analytics solutions to measure and then report back results in a transparent, near-real time dashboard.