Relying on the best technology and the highest-quality data available, we’ll help you reach the customers most likely to buy your products or services, and we’ll keep them engaged all along their path to purchase – no matter what device they’re using to connect.
Programmatic, or data-driven, automated digital advertising, is reaching maturity, and MediaCrossing’s team of experts has been on top of this technology since Day One. We know programmatic inside and out, and we’re among the most experienced and most effective at driving real business results across formats and screens. Our cross-device targeting and tracking gives you the ability to reach audiences across touch points, while delivering a seamless experience across devices. We know how to reach and convert the users you want most, while giving you insights into the channels that contribute most to conversion.
The real key is that we work with you to understand who your audience is. We go beyond demographic profiles to really get to know who they are, what they like, where they go, and what motivates them to make a purchase decision. Not only will we learn everything we need to know about your customers, we’ll help you understand them better, too. Knowing so much about your audience helps you to develop better creative, and helps us to get those creatives in front of them at ideal moments throughout their day, whether they’re at home, at the office or on the go.
We’re more than just a platform partner. MediaCrossing uses the best programmatic technology available today, but we also rely on great planning, proven process and the smartest people in the business. Our team makes your goals their goals, and we’re committed to driving meaningful results across channels and devices for all our clients.
Digital Media Services
Digital Media Management
In the era of programmatic advertising, digital media management has become a whole new discipline. With more people than ever connected to the internet via handsets, laptops, tablets and even TVs, there are more ad impressions available than ever before, and more becoming available every single day! Combine that with the fact that “digital media” now includes mobile, radio, video, social and so much more…you can see how digital media management has become a really big job.
At MediaCrossing, our media management team is driven by a shared focus on audience data and quality inventory. We keep your campaign goals in mind with every planning and buying decision we make.
Digital Media Planning
We’re dedicated to helping you drive results, and that starts with targeting the right audiences. MediaCrossing’s expert team of media planners will analyze your current customers, then locate and engage your best future customers in the digital universe. Working with trusted data partners, we’ll learn as much about your audience of prospective customers as we can – particularly where they like to go online and the types of content they prefer to consume. Once we have a clear picture of who those audiences of prospective customers are and where they go online, we can build a digital media plan that will deliver your message to your audience at the right time and on the right device.
Digital Media Buying
The data analysis we perform in our media planning process gives us a virtual map of the places your customers visit online. That means that we can purchase media very efficiently and effectively, without wasted impressions and wasted funds. Using data to to target audiences means that the media we buy is very likely to be seen by your next best customer.
You can trust MediaCrossing to get you the best prices on any media we purchase on your behalf. We’re not only strategic in our media planning and buying, we’re also honest and fair.
Many well-known brands are successful with digital advertising at the national level – and that’s all they need. If you’re a laundry detergent brand, your goal may to reach women of a certain age. If you’re a brand of razors, you’re probably trying to reach men. But what if you’re an automotive brand? You’ll need to raise awareness nationally, but then drive shoppers into local dealerships. Same for retail brands. Same for entertainment franchises and concert promoters.
That need to drive engagement and sales at the local level can be sticky for many advertisers. A national bank or healthcare institution may have businesses in every county across the United States of America. Building campaigns that entice people to come to those local outlets can be a lot of work.
That’s where MediaCrossing comes in. We’re experts at executing campaigns that activate local audiences and get them to take action. And we can do that at scale, across the country.
On any given day, we’re running literally hundreds of campaigns at a time for a single brand. Each campaign features locally-flavored creative that targets hand-raisers, persuading them to take that next step and make a purchase. This is our sweet spot: we’ve got a trifecta of leading edge technology, high quality data, and super-smart staff that makes us better at hyper-local than other agencies and platforms.
We give brands that one-two punch – national awareness combined with local engagement – that results in actual sales. It’s what we really excel at, and we’ve got the results to prove it.
Content Marketing and Creation Services
The push of digital advertising is made infinitely more effective when you add the “pull” of content marketing
Outbound marketing, like display advertising and email, is very effective when done well. But there’s a reason inbound, content-based marketing is so popular today: it works too! When the two practices are used in a balanced program, marketers can see amazing results.
The customer journey has changed so much in recent years. Rather than traveling to stores or talking to sales reps to research a product or service, consumers now go online to start their decision process. Customers research all kinds of purchases on the web, from personal care products to restaurants to cars, whether they buy in-store or online.
Smart marketers know that relevant, informative content will attract, engage and educate shoppers – and potentially influence their purchase decision. For bigger purchases, like appliances or cars, shoppers may come back more than once for decision tools, calculators and other helpful information.
MediaCrossing offers content services that will help you attract, engage and persuade in-market customers.
Contact us today to learn more about our content marketing and creation services!