THE CLIENT
- Global leader in auto filtration and technology
- Multiple brands and products including: air filters, cold air intake systems, oil filters, fuel filters, cabin air filters, as well as other performance and protection auto parts
- 12,000+ parts manufactured in e-commerce catalogue
THE CHALLENGE
- Increase sales among performance-minded driver targets – auto parts and auto retail buyers/shoppers – to close sales among core targets and cross-sell existing customers
- Tap into and build awareness among secondary targets – auto enthusiasts and auto racing fans – to expand beyond core customer base and drive growth
THE RESULTS
- Campaigns drove a significant increase in actions across the client’s DTC site, resulting in the acquisition of incremental revenue and a meaningful growth in sales in 2020 across markets, brands and products
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