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MediaCrossing Higher Ed Case study

How Our Top Higher Education Client Drove an 81% Increase in Gross Revenue

THE CLIENT

  • Top business school in the world with degree and non-degree programs
  • Variety of EMBA and Executive Education programs
  • Program concentrations/topics include management, finance, leadership, marketing, social enterprise and strategy

THE CHALLENGE

  • Acquiring qualified leads and enrollments, tracking registrants back to the initial touchpoint to understand the path to enrollment
  • Maintaining dominant market share in a highly competitive category, driving share of voice, consideration and conversion among high-value audiences

THE RESULTS

  • Campaigns drove a significant increase in qualified prospects and leads (brochure downloads, info-session registrants, applicant starts), which ultimately converted into enrollments and revenue for the school.

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