THE CLIENT

• Top business school in the world with degree and non-degree programs
• Variety of EMBA and Executive Education programs
• Program concentrations/topics include management, finance, leadership, marketing, social enterprise and strategy

THE CHALLENGE

• Acquiring qualified leads and enrollments, tracking registrants back to the initial touchpoint to understand the path to enrollment
• Maintaining dominant market share in a highly competitive category, driving share of voice, consideration and conversion among high-value audiences

THE RESULTS

• Campaigns drove a significant increase in qualified prospects and leads (brochure downloads, info-session registrants, applicant starts), which ultimately converted into enrollments and revenue for the school.

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