How Our Top Higher Education Client Drove an 81% Increase in Gross Revenue
- Top business school in the world with degree and non-degree programs
- Variety of EMBA and Executive Education programs
- Program concentrations/topics include management, finance, leadership, marketing, social enterprise and strategy
- Acquiring qualified leads and enrollments, tracking registrants back to the initial touchpoint to understand the path to enrollment
- Maintaining dominant market share in a highly competitive category, driving share of voice, consideration and conversion among high-value audiences
- Campaigns drove a significant increase in qualified prospects and leads (brochure downloads, info-session registrants, applicant starts), which ultimately converted into enrollments and revenue for the school.
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