THE CLIENT

• Global leader in auto filtration and technology
  
• Multiple brands and products including: air filters, cold air intake systems, oil filters, fuel filters, cabin air filters, as well as other performance and protection auto parts
• 12,000+ parts manufactured in e-commerce catalogue

THE CHALLENGE

• Increase sales among performance-minded driver targets – auto parts and auto retail buyers/shoppers – to close sales among core targets and cross-sell existing customers
• Tap into and build awareness among secondary targets – auto enthusiasts and auto racing fans – to expand beyond core customer base and drive growth

THE RESULTS

• Campaigns drove a significant increase in actions across the client’s DTC site, resulting in the acquisition of incremental revenue and a meaningful growth in sales in 2020 across markets, brands and products

Download Your Own Copy Now For Free By Filling Out The Form