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MediaCrossing Auto Case Study

How Our Auto Manufacturing Client Gained 443% Return on Ad Spend

THE CLIENT

  • Global leader in auto filtration and technology
  • Multiple brands and products including: air filters, cold air intake systems, oil filters, fuel filters, cabin air filters, as well as other performance and protection auto parts
  • 12,000+ parts manufactured in e-commerce catalogue

THE CHALLENGE

  • Increase sales among performance-minded driver targets – auto parts and auto retail buyers/shoppers – to close sales among core targets and cross-sell existing customers
  • Tap into and build awareness among secondary targets – auto enthusiasts and auto racing fans – to expand beyond core customer base and drive growth

THE RESULTS

  • Campaigns drove a significant increase in actions across the client’s DTC site, resulting in the acquisition of incremental revenue and a meaningful growth in sales in 2020 across markets, brands and products

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