THE CLIENT

• Leading office equipment brand with multiple categories of printing solutions and products for consumers as well as businesses
• Solutions offer document security, cloud connectivity, and custom set-ups that align with each buyer’s printing needs

THE CHALLENGE

• B2B focus – acquire qualified leads from target industries, tracking sales back to the initial touchpoint and understanding customer journeys
• Maintain strong market share in a highly competitive category, increasing share of voice, consideration and conversion among high-value decision makers and influencers
• Position the brand as a thought-leader

THE RESULTS

• Campaigns drove a significant increase in qualified prospects and leads (site traffic, engagement, white paper downloads, and requests to be contacted to discuss purchase), ultimately converting into new and meaningful revenue for the client.

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