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200ms: The Life of a Programmatic RTB Ad Impression

eMarketer predicts that advertisers will spend more than $9 billion on Real-Time Bidding (RTB) by 2017. However, confusion still exists about how programmatic advertising works. MediaCrossing breaks it down in an RTB Programmatic ad’s life stages, lasting just 200 Milliseconds.

RTB Programmatic Ad’s Life Stages Graphic

Download this easily-digestible graphic from our informational video on the life of a programmatic ad above. MediaCrossing breaks down the lifecycle of real-time bidding with programmatic advertising.

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