Have your customer targets changed as a result of the pandemic?

With consumer preferences, behaviors and attitudes forever changed, it’s possible that your business has lost some customers. It’s also possible that you have an opportunity to tap into new types of customers. But even if your customer targets remain the same, it’s important to keep in mind that their mindset may be different.

We answer the following questions in this new white paper:

• Why Is It Important To Reassess Your Customer Strategy?
• How Can You Leverage The STP Model To Better Segment, Target And Position Your Brand? 
• How Can You Build And Evolve Your STP Model?
• What Are The Key Steps Your Team Should Follow As You Develop Your Model?
• How Can You Make The Most Of Your STP Model To Win Customers? 

 Download the guide now – it’s free!