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Month: January 2016

The Five Most Common Creative Oversights in Programmatic Advertising, as Observed by a Non-Creative

While data is the fuel for great programmatic advertising, laser-focused targeting and budget optimization can only do so much. Creative plays a critically important role in attracting and engaging audiences. While we’re not design school graduates here at MediaCrossing (not all of us, anyway!), we have learned a great deal about creative best practices over …

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