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Month: March 2016

The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

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MediaCrossing an Early Adopter of Lotame’s New Audience Optimizer

We’re excited to be featured – and quoted – in Lotame’s announcement of their new Audience Optimizer. Read the full release below! Lotame Releases Audience Optimizer to Supercharge Digital Campaigns Increases Performance and Reach Through Machine Learning and Data Activation NEW YORK, NY–(Marketwired – Mar 21, 2016) – Lotame, the universal cross-device data management platform …

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Why Search Still Matters in the Age of Programmatic Advertising: Balancing Audience and Intent

Search engine marketing is a staple in digital advertising today and has been for about 15 years. It’s really become the modern-day equivalent to a Yellow Pages ad – you invest in search if you want to be found. But search has fallen out of the spotlight as advertisers shift their favor to newer, sexier …

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