eMarketer forecasts that 59 percent of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39 percent of US digital video ad dollars will be spent that way. By 2017, however, the video portion will increase, moving closer to the broader average for programmatic activity (72 percent), …
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MediaCrossing is proud to be named as one of the 2016 March Tech Top 40 companies – that means we’re one of the fastest growing companies in the State of Connecticut! We have our incredible team and clients to thank for this honor. We’re so fortunate to work with all of you. Please read the …
IAB and eMarketer Report Massive Spike in Digital Ad Spend In June, the Interactive Advertising Bureau (IAB) announced that U.S. digital advertising revenues set a new first quarter high at $15.9 billion. This number represents a 21 percent jump over previous record of $13.2 billion, set in Q1 of 2015. According to David Doty, EVP …