COVID-19 RESOURCES Stay informed, stay ahead

COVID-19 RESOURCES

Stay informed, stay ahead

Month: August 2016

Five Powerful Reasons to Prepare for Programmatic Video Advertising

eMarketer forecasts that 59 percent of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39 percent of US digital video ad dollars will be spent that way. By 2017, however, the video portion will increase, moving closer to the broader average for programmatic activity (72 percent), …

Five Powerful Reasons to Prepare for Programmatic Video Advertising Read More »

Digital Advertising is Experiencing Record Growth. Why Hasn’t Your Company Joined the Programmatic Revolution?

IAB and eMarketer Report Massive Spike in Digital Ad Spend In June, the Interactive Advertising Bureau (IAB) announced that U.S. digital advertising revenues set a new first quarter high at $15.9 billion. This number represents a 21 percent jump over previous record of $13.2 billion, set in Q1 of 2015. According to David Doty, EVP …

Digital Advertising is Experiencing Record Growth. Why Hasn’t Your Company Joined the Programmatic Revolution? Read More »

Scroll to Top