COVID-19 RESOURCES Stay informed, stay ahead

COVID-19 RESOURCES

Stay informed, stay ahead

marketing

Digital Advertising: How Creative Can Maximize Working Media Dollars

Even the best targeting can’t fix bad creative. Here’s how to make the best creative choices for programmatic display advertising campaigns. In digital advertising and marketing, we spend a lot of time planning and calculating. So much emphasis is put on the data. Who are we targeting? Where are we targeting them? What do we …

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Digital Marketing Crash Course: Making the Most of Your First-Party Data

Everyone in marketing or advertising talks about customer data. Everyone knows it’s important. That said, not everyone knows how to actually get it or use it! There’s a lot more to customer data than just reviewing your CRM or your website analytics. Apart from the challenging tasks of collecting and analyzing all that data, the …

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