- Brand building in a digital world
- Customer experience and pre-emptive service
- Operational agility
- Culture and leadership
- Workforce enablement
- Digital technology integration
Marcum LLP and Connecticut Technology Council Announce 2017 Marcum Tech Top 40 Winners
Stamford’s MediaCrossing, Inc. Named Connecticut’s Fastest Growing Technology Company
HARTFORD,CT (September 19, 2017) – The Connecticut Technology Council (CTC) and Marcum LLP tonight announced the winners of the 2017 Marcum Tech Top 40, the tenth annual awards program from CTC recognizing the fastest growing technology companies in Connecticut. Results were unveiled at an awards reception at the Toyota Oakdale Theater in Wallingford.
The fastest-growing technology company in Connecticut and the 10th anniversary Marcum Tech Top 40 winner is MediaCrossing, Inc. Founded in 2012, MediaCrossing is a digital marketing company that is dedicated to mid-sized companies seeking new audiences across all channels. Since its founding, MediaCrossing has grown 2107%. In 2016, Media Crossing was awarded the Marcum Tech Top 40 Accelerator Award, a category set aside for companies that have experienced significant growth in revenue, but lack three years of financial records.
2017 category winners are:
- Revolution Lighting, Stamford (Advanced Manufacturing)
- Alexion Pharmeceuticals, New Haven (Life Sciences)
- ESCOWare, Newtown (Software)
- TRC, Windsor (Energy, Environmental, and Green Technologies)
- MResult Corp., Mystic (IT Services)
- MediaCrossing, Inc., Stamford (New Media, Internet, and Telecommunications)
- Arccos Golf, Inc., New Haven (Accelerator Awardee)
The Marcum Tech Top 40, celebrating its tenth anniversary, recognizes technology companies with at least $3 million in annual revenue and a four-year record of growth, in six industry sectors. Both privately held and publicly traded companies are eligible.
“Marcum Tech Top 40 companies and winners are exemplars of overcoming any number of obstacles in business, including capital-raising, complex revenue reporting, intellectual property management, international expansion and other challenges. The tenth anniversary class of Marcum Tech Top 40 companies are best-in-class by all of these measures and more,” said Michael K. Brooder, CPA, managing partner of Marcum’s Hartford, Connecticut, office.
Bruce Carlson, CTC’s President & CEO, said, “The Marcum Tech Top 40 reminds us each year that technology companies are thriving in Connecticut. We need to support these companies and the others that are in a growth mode for Connecticut to achieve the job creation and economic growth we are all striving for. The Connecticut Technology Council will continue to be an advocate for the public policies and best practices that support the state’s technology sector.”
2017 Marcum Tech Top 40 Companies by Company Name
(Company Name, Category, City, County)
- 3Gtms, Software, Shelton, Fairfield
- ADNET Technologies, IT Services, Farmington, Hartford
- Alexion Pharmaceuticals Inc., Life Sciences, New Haven, New Haven
- Amphenol Corp. /DE/, Advanced Manufacturing, Wallingford, New Haven
- Chief Executive Group, LLC, New Media / Internet / Telecom, Stamford, Fairfield
- Clarity Software Solutions, Inc., Software, Madison, New Haven
- Connect Partners, Inc., IT Services, Fairfield, Fairfield
- Continuity, Software, New Haven, New Haven
- Core Informatics, LLC, Software, Branford, New Haven
- EMCOR Group, Energy/Environmental/Green Technology, Norwalk, Fairfield
- ESCOWare, Software, Newtown, Fairfield
- Evariant, Inc., Software, Farmington, Hartford
- Exago Inc., Software, Shelton, Fairfield
- F3 Technology Partners, IT Services, West Hartford, Hartford
- FACTSET Research Systems Inc., Software, Norwalk, Fairfield
- Frontier Communications Corp., New Media/ Internet/ Telecom, New Haven, New Haven
- Gartner Inc., IT Services, Stamford, Fairfield
- HARMAN International Industries, Software, Stamford, Fairfield
- HealthPlanOne, LLC, New Media / Internet / Telecom, Trumbull, Fairfield
- Hexcel Corporation, Advanced Manufacturing, Stamford, Fairfield
- Insurity, Inc, Software, Hartford, Hartford
- IT Direct, IT Services, West Hartford, Hartford
- MediaCrossing Inc., New Media / Internet / Telecom, Stamford, Fairfield
- Metrum Research Group, Life Sciences, Tariffville, Hartford
- MResult Corp., IT Services, Mystic, New London
- Network Installation Services, Inc, IT Services, Wallingford, New Haven
- PASSUR Aerospace, Inc., Software, Stamford, Fairfield
- Photronics, Inc., Advanced Manufacturing, Brookfield, Fairfield
- Priceline Group Inc., New Media/ Internet/ Telecom, Norwalk, Fairfield
- Proton OnSite, Energy / Environmental / Green Technology, Wallingford, New Haven
- RBC Bearings Inc., Advanced Manufacturing, Oxford, New Haven
- Revolution Lighting Technologies, Inc., Advanced Manufacturing, Stamford, Fairfield
- Sheffield Pharmaceuticals. LLC, Life Sciences, New London, New London
- Southridge Technologies Group, LLC, IT Services, Brookfield, Fairfield
- Square 9 Softworks, Software, New Haven, New Haven
- SS&C Technologies Holdings Inc, Software, Windsor, Hartford
- The Network Support Company, IT Services, Danbury, Fairfield
- Townsquare Media, Inc., New Media/ Internet/ Telecom, Greenwich, Fairfield
- TRC Companies Inc. /DE/, Energy/Environmental/Green Technology, Windsor, Hartford
- U.S. Computer Connection, IT Services, Stamford, Fairfield
The Connecticut Technology Council’s 2017 Marcum Tech Top 40 is presented by Marcum LLP. Premier sponsor Webster Bank. Lead Sponsor, Pullman & Comley, LLC. With support from Astor Place, CHUBB, Robert Half Technology, and Sandler Training.
For more information, visit www.ct.org.
About the Connecticut Technology Council
The Connecticut Technology Council is a statewide association of technology oriented companies and institutions, providing leadership in areas of policy advocacy, community building and assistance for growing companies. Speaking for 2,500 companies that employ some 200,000 residents, the mission of the Connecticut Technology Council is to spark innovation, cultivate tech talent, foster business growth, advocate for industry-beneficial law and policy, expand the scope of industry networking and professional development, and celebrate industry achievements in the state. The CTC seeks to serve Connecticut’s technology ecosystem by providing leadership, support, mentoring, and advocacy to companies across every industry and at every stage of growth. For more information, visit http://www.ct.org
About Marcum LLP
Marcum LLP is one of the largest independent public accounting and advisory services firms in the nation, with offices in major business markets throughout the U.S., Grand Cayman and China. Headquartered in New York City, Marcum provides a full spectrum of traditional tax, accounting and assurance services; advisory, valuation and litigation support; and an extensive range of specialty and niche industry practices. The Firm serves both privately held and publicly traded companies, as well as high net worth individuals, private equity and hedge funds, with a focus on middle-market companies and closely held family businesses. Marcum is a member of the Marcum Group, an organization providing a comprehensive array of professional services. For more information, visit www.marcumllp.com.
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A Lesson on the Value of a Balanced Media MixFacebook’s recent announcement that it had been overestimating video advertising view rates for over two years left many advertisers stunned. To add even more salt to the wound, Facebook admitted that other metrics, including page reach, were flawed as well. Industry leaders were disappointed in the social giant’s lack of transparency, and the ANA has called for an official audit. As the third-ranked website on Alexa, Facebook does appear to be a pretty good proxy for global advertising, but it’s really not. Facebook is one channel. It’s one very heavily trafficked and widely used website, but it’s still only one website. Advertising on one website – even Facebook – in the offline world would be equivalent to buying a single billboard (even if it’s one outside the Lincoln Tunnel) or one TV ad (even if it’s during the Super Bowl). Sure you’re reaching a ton of people, but it’s still only one ad.
- Search engine marketing – search engine marketing works because it targets users who have a strong intent. Someone searching for “long-stem roses” around Valentine’s Day is likely planning to buy roses, right?
- Programmatic display advertising – the beauty of programmatic display advertising is that it that it targets consumers using multiple data sources, and reaches them all over the web and on mobile devices. That means if your target audience is 55-65 year old married men in the New York metro area who earn over $75K a year, you’ll be able to reach them with your ad, anywhere and at any time.
- Video advertising – video advertising is a great way to tell your brand or product’s story! There are many opportunities to place video ads on traditional and mobile sites, and not just on YouTube.
- Social advertising – look beyond Facebook, and explore the targeting and advertising opportunities Twitter, LinkedIn, SnapChat and other social players have to offer.
- It will likely cost less than you think if you plan your campaigns well. If you know who your audience is and target them carefully, you won’t waste impressions (and money). With search (AdWords), review your keywords carefully and make sure you’re targeting long-tail rather than broad keyword terms that really match what your audience is searching. (So, “buy long stem roses online” or “buy roses for Valentine’s day delivery” rather than “roses.”)
- You control the budget on all of these digital channels. Set your budget upfront and stick to it!
- Monitor your test campaigns carefully and optimize as necessary. If a keyword or ad is driving a lot of traffic but no conversions (and therefore spending a lot of your budget), adjust it or shut it down, ASAP.
- It will save you money – and heartache – in the long run. Investing in tests upfront may seem extravagant, but if you run your tests for four to six weeks, you’ll have a really solid idea of what’s working for you and what’s working against you. And you may learn that Facebook works well for some things, but that programmatic and search work a whole lot better for others.
I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – doesn’t realize is that these ads were placed programmatically, and were never intentionally run on Breitbart or any other unsavory site. In fact, many advertisers claimed that they didn’t even know their ads were there.
For a lot of advertisers, this issue underscores the brand safety concerns that have plagued programmatic advertising since day one. From fake news sites to hate speech, buying brand-safe media in the digital world seems more challenging than ever….
Read the rest of Michael’s post at PacedM.com.
There’s a Reason Everyone is Talking About Content Marketing. It works.
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.IAB reports the industry has grown to nearly $60 Billion after six consecutive years of growth. Not bad, considering the industry’s only been around for 20 years! Better Together I’m not really sure why inbound marketers are so dismissive of outbound programs, but focusing on content alone seems narrow-minded to the point of near-ignorance. There’s a lot to be gained from digital advertising, regardless of how small the budget may be. And while there are fewer outbound marketers who dismiss the value of inbound, they may not realize how huge the benefits can be from a robust content program. So, rather than running inbound campaigns exclusively – or digital advertising campaigns exclusively – why not balance the two? Why not allow the prospects who have just engaged with your owned content to now see your related ads as they continue their research across the web? On the flip side, consider offering helpful content to prospect who have engaged with your ads but not taken any action. The one-two punch of paid and owned media can be incredibly powerful! Those who are just beginning to invest in marketing can start with both: creating keyword-rich, engaging content, then supporting it with well-targeted, creative ads. Wondering how it all comes together? Consider, for example, the journey of a new car seeker. If you’re an advertiser targeting this audience, you may have ads reaching her with stunning shots of the compact SUV your company offers. Your shopper may have clicked on these ads and may have even gone to your site to price the car, but she’s still not come in for the test drive – possibly because there’s some specific features she wants. Now, what if you have content on that specific feature? If your article or video on “the critical importance of side-curtain airbags in compact SUVs” or “constantly updated maps in GPS” comes up in her Google search, it may be the needle-mover you’ve needed. Moreover, if you keep producing great content even after conversion, you have the opportunity to build long-term loyalty and customers for life. From another perspective, your prospect may have watched your video or read your article last week, but this is the week she’s scheduling those test drives – so thank goodness your ads are surfacing as she’s browsing the headlines this morning. Strike a Balance It’s also important to remember that in this age of data-driven advertising, personalization has become ubiquitous. Ads are one-to-one, targeted carefully to each user. You and a friend reading the same article or watching the same video will generally not see the same ads. Content, on the other hand, casts a wider net. It can speak to a much broader audience, and optimized well, it can do this very effectively at virtually no cost. Using data from both inbound and outbound marketing, marketers can build powerful programs that span the bridge between the two disciplines. Use customer and analytics data to create the content you know customers need. Build profiles based on those customers, then put third-party data to work to reach more of them with targeted advertising. Then, leverage the analytics data from your ad campaigns to determine the next key topics for your content program. The push and pull of a balanced inbound/outbound marketing program can drive incredible results. So don’t write off one or the other: incorporate both to build campaigns that are sure meet both customer needs and company aspirations.