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Digital Advertising: How Creative Can Maximize Working Media Dollars

Even the best targeting can’t fix bad creative. Here’s how to make the best creative choices for programmatic display advertising campaigns. In digital advertising and marketing, we spend a lot of time planning and calculating. So much emphasis is put on the data. Who are we targeting? Where are we targeting them? What do we …

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Digital Marketing Crash Course: Making the Most of Your First-Party Data

Everyone in marketing or advertising talks about customer data. Everyone knows it’s important. That said, not everyone knows how to actually get it or use it! There’s a lot more to customer data than just reviewing your CRM or your website analytics. Apart from the challenging tasks of collecting and analyzing all that data, the …

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Why Facebook’s Measurement Faux Pas Shouldn’t Matter To You: A Media Mix Story

A Lesson on the Value of a Balanced Media Mix Facebook’s recent announcement that it had been overestimating video advertising view rates for over two years left many advertisers stunned. To add even more salt to the wound, Facebook admitted that other metrics, including page reach, were flawed as well. Industry leaders were disappointed in the social giant’s …

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Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites

I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – …

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Better Together: Why You Should Add Inbound Marketing to Your Outbound Marketing

  There’s a Reason Everyone is Talking About Content Marketing. It works. There’s a reason inbound marketing is all the rage these days, and why marketing technology is allegedly “eating” ad tech.  Inbound marketing works.So what is inbound marketing, exactly? Hubspot defines it like this:   Instead of the old outbound marketing methods of buying ads, buying …

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PRESS RELEASE: MediaCrossing Recipient of Marcum Tech Top 40 Award

Ninth Annual Event to Honor MediaCrossing as one of 40 Fastest Growing Tech Companies [Stamford, CT] (September 22, 2016) – The Connecticut Technology Council (CTC) and Marcum LLP announced MediaCrossing has made the Marcum Tech Top 40 (TT40) list of fastest growing technology companies in Connecticut.  MediaCrossing will be honored alongside 39 other TT40 companies …

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Five Powerful Reasons to Prepare for Programmatic Video Advertising

eMarketer forecasts that 59 percent of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39 percent of US digital video ad dollars will be spent that way. By 2017, however, the video portion will increase, moving closer to the broader average for programmatic activity (72 percent), …

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