COVID-19 RESOURCES Stay informed, stay ahead

COVID-19 RESOURCES

Stay informed, stay ahead

Month: July 2019

search engine marketing

Why Search is an Essential Tactic that Helps Marketers Connect Their Brands to Shoppers

Managing the Sales Funnel and Engaging Shoppers Along the Path to Purchase Whether a shopper is buying a high-consideration or low-consideration product/service, chances are they’re online for a good portion of their path to purchase. Here’s how marketers can maximize impact along the way with a customer-centric digital marketing strategy. When you make a significant …

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Digital Marketing Crash Course: Making the Most of Your First-Party Data

Everyone in marketing or advertising talks about customer data. Everyone knows it’s important. That said, not everyone knows how to actually get it or use it! There’s a lot more to customer data than just reviewing your CRM or your website analytics. Apart from the challenging tasks of collecting and analyzing all that data, the …

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