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digital advertising

Digital Advertising: How Creative Can Maximize Working Media Dollars

Even the best targeting can’t fix bad creative. Here’s how to make the best creative choices for programmatic display advertising campaigns. In digital advertising and marketing, we spend a lot of time planning and calculating. So much emphasis is put on the data. Who are we targeting? Where are we targeting them? What do we …

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Digital Marketing Crash Course: Making the Most of Your First-Party Data

Everyone in marketing or advertising talks about customer data. Everyone knows it’s important. That said, not everyone knows how to actually get it or use it! There’s a lot more to customer data than just reviewing your CRM or your website analytics. Apart from the challenging tasks of collecting and analyzing all that data, the …

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Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites

I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – …

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Five Powerful Reasons to Prepare for Programmatic Video Advertising

eMarketer forecasts that 59 percent of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39 percent of US digital video ad dollars will be spent that way. By 2017, however, the video portion will increase, moving closer to the broader average for programmatic activity (72 percent), …

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Digital Advertising is Experiencing Record Growth. Why Hasn’t Your Company Joined the Programmatic Revolution?

IAB and eMarketer Report Massive Spike in Digital Ad Spend In June, the Interactive Advertising Bureau (IAB) announced that U.S. digital advertising revenues set a new first quarter high at $15.9 billion. This number represents a 21 percent jump over previous record of $13.2 billion, set in Q1 of 2015. According to David Doty, EVP …

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The Shift to Digital: Digital Media Is Overtaking TV. What Does That Mean for Marketers?

  As media fragmentation continues, TV is losing its stronghold on advertising budgets. According to the New York Times, digital media “will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category …

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