Robert Henrikson

We’re excited to be featured – and quoted – in Lotame’s announcement of their new Audience Optimizer. Read the full release below! Lotame Releases Audience Optimizer to Supercharge Digital Campaigns Increases Performance and Reach Through Machine Learning and Data Activation NEW YORK, NY–(Marketwired – Mar 21, 2016) – Lotame, the universal cross-device data management platform …

MediaCrossing an Early Adopter of Lotame’s New Audience Optimizer Read More »

Search engine marketing is a staple in digital advertising today and has been for about 15 years. It’s really become the modern-day equivalent to a Yellow Pages ad – you invest in search if you want to be found. But search has fallen out of the spotlight as advertisers shift their favor to newer, sexier …

Why Search Still Matters in the Age of Programmatic Advertising: Balancing Audience and Intent Read More »

By Tessa DeCandido My earlier blog post detailed how we develop a deep understanding of each client’s target audiences. Once we know who those audiences are, we can find them online. Photo courtesy of via NegativeSpace.co To do that, we work with best-in-breed data partners. These partners help us in a few ways. First, they …

How Do We Find Target Audiences Online? Read More »

In the early days of digital advertising, things were simple. Marketers knew which websites their clients loved, so they’d contact the publisher of that website and buy some banner advertising on the homepage. 20 years and a several million websites later, it’s not so easy. Not only is the web itself exponentially bigger, we have …

What Is Programmatic Advertising, And Why Should I Care? Read More »